Electrolux Professional has a rich history spanning over a century, with companies like Wascator, Zanussi, and Cecilware forming the foundation of the brand. The Professional business in the Electrolux Professional Group began in 1962 with the acquisition of Elektro Helios, a company operating in the professional foodservice industry. The business expanded to include professional laundry in the early 1970s. In 1989, Electrolux Professional integrated all of its professional activities, including market leaders in food service, laundry systems, commercial refrigeration, and cleaning. From 1996 to 2002, the company streamlined its operations and closed approximately 20 smaller plants while divesting from leisure appliances, motors, and compressors.
In 1999, Electrolux Professional established an operational headquarters for the professional business area in Pordenone, Italy, focusing on two main product lines: food service and laundry systems. The company began to focus on international expansion in 2004, establishing operational offices in North America, and incorporating an industrial facility in Thailand in 2005. Electrolux Professional continued to expand through acquisitions in subsequent years, including Shanghai Veetsan Commercial Machinery in China in 2015, Grindmaster-Cecilware in the United States in 2017, SPM in Italy in 2018, and Unic in France in 2019. In 2021, the company acquired Unified Brands, a leading US-based manufacturer of foodservice equipment.
Electrolux Professional Group is a globally recognized provider of food service, beverage, and laundry solutions. Clientele ranges from restaurants and hotels to healthcare, educational, and other service facilities. Innovative and energy-efficient solutions are sold in 110 countries, and group sales have reached 11 billion SEK.
Company is committed to specific sustainability goals, including reducing CO2 emissions by 50% and achieving climate neutrality in industrial operations by 2030. Dedicated team of 4,000 employees is driven by four guiding principles: customer obsession, trust building, boldness, and sustainability.
Some quick facts in 2022 include net sales of SEK 11 billion, sales in approximately 110 countries, 12 manufacturing units in seven countries, ~4.000 employees, and headquarters in Stockholm, Sweden.
Electrolux Professional Group offers complete solutions for food, beverage, and laundry needs. Our key products include combi ovens, cooking ranges, refrigerated cabinets, chillers, and dishwashing equipment. We also provide coffee grinders, coffee machines (espresso and brewing), hot beverage dispensers, cold beverage and juice dispensers, as well as frozen drink and ice cream dispensers. Additionally, we offer commercial washers, tumble dryers, drying cabinets, ironers, and related specialty accessories and systems.
Company focuses on high-performing and reliable equipment with significant aftermarket requirements over the equipment lifecycle. Our customers are focused on productivity and total cost of ownership. Our commercial activities are concentrated on three main geographical regions – Americas, Europe, and Asia Pacific & Middle East and Africa (APAC & MEA).
Electrolux Professional has two segments – Food & Beverage and Laundry. The Food & Beverage segment provides a wide range of equipment for professional cooking and beverage solutions. The Laundry segment provides a wide range of equipment for professional laundry operations. We also offer aftermarket services to customers throughout the equipment lifecycle.
Organization consists of two reportable segments – Food & Beverage and Laundry, with five Business Areas focusing on customer categories and geographies:
Electrolux Professional’s mission is:
Strategy focuses on four pillars, built on a foundation of operational excellence to improve sales, productivity and cost efficiency in the supply chain.
Grow through innovation: we want to set the pace of industry innovation in sustainability and energy efficiency, underpinned by a connected and digital platform.
Expand in food service chains: organic increase of sales to food service chains and potential M&A to support acceleration.
Boost Customer care (aftermarket) sales: we will further develop our global service network and competence as a full-service provider while increasing sales of spare parts, accessories, and consumables.
Leverage “The OnE approach”: we want to strengthen our global product and service offering, with both single and full solutions and services across Food, Beverage and Laundry – under one brand – allowing customers to manage their operations through connectivity and a digital ecosystem.
Company views and addresses the market through two main segments, commercial food and beverage equipment and commercial laundry equipment.
Electrolux Professional Group is one of the leading global players in terms of sales, with a complete offering for both the food and beverage sector and the global laundry equipment market. There are a number of large global players in these markets but in local markets we also compete with significant local players and companies focused on individual product lines.
Food & Beverage operates in the global professional equipment industry, offering food service and beverage equipment and solutions to a wide range of customers, such as hotels, restaurants, retail points, schools and hospitals. Growth is affected by changes in consumer food habits and delivery models, total cost of ownership and environmental awareness, product automation and connectivity to support customer’s optimization of the workforce and reducing labor costs, and new and innovative beverage trends.
Laundry offers equipment designed to meet a diverse array of professional users, from self-service and the hospitality industry, to health providers and commercial laundries. Customers include hospital and hotel laundries, multi-housing laundries and launderettes. The Laundry segment divides its target market into two main areas; the first is comprised of customers that generate business with professional laundry equipment, and the second is customers that use the product as part of their broader service offering.
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